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Burger King's Menu Changes Are Massive Refresh
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Burger King may not be at the top of the fast food chain, but it's still decent.
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Technomic found that it had made a name for itself as one of the top two burger chains in 2019, second only to McDonald's.
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The chain eventually dropped to third place, according to a Forbes report from 2021.
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The King received 23% of the votes in a Mashed poll, trailing just Wendy's and McDonald's.
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According to a different Mashed poll, the eatery came in fourth in a french fry competition.
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Burger King disclosed two year $400 million strategy.
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According to CNBC, the idea comprises a menu "facelift," including a goal to make menus smaller so that drive-thru lines can move more swiftly.
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It will also launch new items, which include an extension on the already begun rollout of new Whopper and Royal Crispy Chicken varieties.
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BK also intends to update "technology, kitchen equipment, and building enhancements" in about 3,000 of its 7,000 stores.