Burger King's  Menu Changes Are Massive Refresh

Burger King's Menu Changes Are Massive Refresh

Burger King may not be at the top of the fast food chain, but it's still decent.

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Technomic found that it had made a name for itself as one of the top two burger chains in 2019, second only to McDonald's.

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The chain eventually dropped to third place, according to a Forbes report from 2021.

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The King received 23% of the votes in a Mashed poll, trailing just Wendy's and McDonald's.

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According to a different Mashed poll, the eatery came in fourth in a french fry competition.

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Burger King disclosed two year $400 million strategy.

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According to CNBC, the idea comprises a menu "facelift," including a goal to make menus smaller so that drive-thru lines can move more swiftly.

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It will also launch new items, which include an extension on the already begun rollout of new Whopper and Royal Crispy Chicken varieties.

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BK also intends to update "technology, kitchen equipment, and building enhancements" in about 3,000 of its 7,000 stores.

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