AR Rides Without 3D Glasses At Disney Theme Parks

Disney is working on AR technology for amusement park attractions that won't require users to wear special glasses.

[{"selector":"#anim-fe798c26-6a41-4f0e-90c8-b54f529f1cf0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-35.42150966526858%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9ff891bc-27cd-4463-b531-101d7275426e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41789948-587f-4854-82cb-089833caaf2d","keyframes":{"transform":["translate3d(112.12121%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Img Credit: Google

With the Accelerator program, Disney has been getting active in the metaverse and sponsoring various projects.

[{"selector":"#anim-4f4a97a9-1ff5-465e-ad05-b9d4e9d99ae7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fecfa521-c9ab-4c8b-ba29-abe5431d79df","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a4ee19d-477c-47eb-91ea-df2ee94920e6","keyframes":{"transform":["translate3d(-113.14984%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Img Credit: Google

The business is working on various augmented reality projects in addition to other forms of cutting-edge technologies.

[{"selector":"#anim-35cdf826-0d90-434f-a308-ede5fcc6dd26 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(47.96050054892858%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-1ad888a3-d9db-45f0-82f2-373438a66711","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02795244-0f9e-4eab-9ed1-e93f5cecd836","keyframes":{"transform":["translate3d(0px, 147.77022%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Img Credit: Google

Disney has established itself as a rival in the market for offering consumers augmented reality experiences.

[{"selector":"#anim-e6cb5c24-54f5-422d-8c47-4f5ede3ada0b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(46.46899681851854%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4de21495-f943-4f7c-b46a-ee16d4de74a8","keyframes":[{"offset":0,"transform":"translate3d(0, -450.15016%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -126.58222499200001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -43.03435529600001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -16.160390744%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -7.022342496%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] Img Credit: Google

One of the earliest streaming services to offer material with augmented reality integration was Disney+.

[{"selector":"#anim-287d99a3-ea24-4721-b3d6-9a13e8e1704e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, -8.928571179351586%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ff032028-7553-4f86-9f0b-6446605cb6b7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a48b5b5-cc5c-450b-9fe1-87c692890f43","keyframes":{"transform":["translate3d(0px, 144.36886%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Img Credit: Google

[{"selector":"#anim-ec615d8a-92aa-45eb-8ee3-b130206ddc05 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.31232456463415%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bed64964-65ad-42d0-87af-ca29227772f0","keyframes":{"transform":["translate3d(112.92307%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b2e3de9-9031-472c-8fc2-505d441de670","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3d7c93e-ce33-41cd-a0e3-eb1167279ba2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] The AR technology that Disney plans to incorporate into its rides might provide guests with realistic virtual experiences in actual locations. Img Credit: Google

If Disney is successful in implementing this innovative strategy for producing AR graphics,

[{"selector":"#anim-c3195274-811b-4b0c-bb3d-c74a5cb7cf51 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(15.760869526524191%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a648493e-42b8-4f2b-be8c-320fab12580b","keyframes":{"transform":["translate3d(-122.80702%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c11e721-994d-48c8-b11c-bbe0e74ff3e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc679aba-638c-4f03-9ed0-e2ae332f5ca2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Img Credit: Google

there may be potential to use comparable technologies to produce 3D virtual effects in other settings.

[{"selector":"#anim-91de1785-e4fc-4c0a-914a-5add0eb911ee [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(23.399999870102757%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-0612545d-b5cc-486e-928f-09d0a62af730","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Img Credit: Google