Amazon Made History During Thursday Night Football Debut

Amazon hoped to lure new users to Prime Video when gaining exclusive streaming rights to Thursday Night Football.

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They seem to have been successful in their first week.

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Jay Marine, Amazon's global head of sports, reportedly delivered an employee email with good news for the streaming service.

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A record number of new Amazon Prime members joined up in the US during the Chiefs and Chargers game in a three-hour period.

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The Nielsen ratings have not yet been released, but according to Marchand, internal data "exceeded Amazon's expectations."

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The first game of Amazon's 11-year contract took place in week two.

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Amazon is relying on the NFL as a marketing tool to draw in more subscribers, which it believes will lead to more purchases from those customers.

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